One of the challenges I have as a vendor of Sta"m is when people come to me saying they want to buy a product that is "Top Quality". I am always very careful to say it as it is, and before any sale I always make sure people understand what they are getting, even if it is not warranted. For example even if I am selling something from one of my better sofrim (but not the absolute best) , I will say " even though it is mehudar and you are getting a good price, it still isn't top quality". I feel the need to emphasize this primarily because I know that there is a good probability that within a few years another sofer/magiha will be looking at the product, and judging it, and if I somehow gave the impression that it is better than it is, it would end up reflecting badly on me. And I know plenty of sochrim who have received bad reputations for "overselling".
The problem is what happens when someone comes along and says he wants "the best" or "the top quality". I can guarantee that every person here has a different opinion on what defines the "best" or "nicest ksav". I'm not talking about the gavra now, I'm talking about the cheftzah. How can one truly protect themselves from potential criticisim by selling an item to a customer who's only requirement is that "they want the best"?
(I'm not talking about value for money. Obviously I will try to get him the nicest ksav for what he is paying. Nor am I talking about halachic hiddur, obviously I will try to make sure that it is 100% lechatchilla leksivah.)
"Halevay" this should happen more often but when it does I find it challenging. If anyone has any ideas or suggestions I'd appreciate it. I am currently in this exact situation for a sefer Torah and after much deliberation I have selected a sofer but I am still uneasy. I have posted a sample of his ksav below. If anyone has any feedback, I would love to hear it.